HYUNDAI in Collaboration with SM ENTERTAIMENT

As mentioned previously, SM Entertaiment and Hyundai have partnered up to release the ‘PYL Younique Album‘.

It’s the first time an entertainment agency has collaborated with a car company to release an album, and the collaboration has been gathering much attention.

 "K-Pop continues to reach new levels of popularity, we are very pleased to be involved with a dynamic and vibrant music" said Hyundai's European Marketing Director Mark Hall.

"This innovative collaboration, the first of it is kind for us, showing 'new thinking' and 'new possibilities' in the heart of Hyundai brand" he added.

BoA, Girls’ Generation‘s Jessica, and a dance unit team composed of Super Junior‘s Eunhyuk, Girls’ Generation’s Hyoyeon, SHINee‘s Taemin, Super Junior-M‘s Henry, EXO-K‘s Kai, and EXO-M‘s Luhan are featured in the album.

With BoA already having revealed "LOOKIN'" for Hyundai i40. Up next to release her song is Jessica revealed "My Lifestyle"  for Hyundai i30. And the dance unit of SM Entertaiment followed after with the released of a song as well as music video for “MAXSTEP“, and ahead of the official reveal, the team has aired their music video teaser at the Hyundai ‘PYL’ (Premium Younique Lifestyle).